Generation Creation is a book which was published in order to help creative professionals excel in their roles. Whether you’re a creative professional or you’re a manager of creative professionals, simply continue reading to discover everything that you need to know about Generation Creation.
Everything that you need to know about Generation Creation:
It was written by three industry professionals:
Generation Creation was written by Bill Green, Darryl Ohrt and Angela Natividad. All of whom have worked as a creative professional and who have a wealth of knowledge from their career to share with current creative professionals. If you’re curious about each author’s background Bill Green has worked for a long list of fortune 500 companies, while Darryl Ohrt launched his own agency and is now a creative director, who travels the world. Lastly the third co-author of Generation Creation Angela Natividad has worked for high profile businesses such as Red Bull, Netflix and AMC and now writes for AdWeek.
Generation Creation was inspired by the trio’s personal careers as creative content creators:
Bill Green, Darryl Ohrt and Angela Natividad also happen to be best friends, which is how they originally came up with the idea of sharing their wealth of knowledge, which they honed over their careers with other creative types, in the format of a book. Which they decided that they would co-write together. As each author knew that they’d be able to write a far more influential and knowledge packed book as a team, than they’d be able to produce on their own. Especially as each writer speaks from a different, unique angle. So that when you read the entire book, you’ll get to look at your career as a creative from a broad perspective.
Generation talks in depth about how individuals can foster their creativity:
In Generation Creation, the three authors Bill Green, Darryl Ohrt and Angela Natividad explain why it’s so important for creative personalities to foster their creativity into projects. You’ll also learn about how you can accidentally destroy your creativity, if you’re what the three authors describe as a dark force type. Don’t worry though dark force types are inherently gifted and can achieve phenomenal success as creative content creators if they learn how to positively channel their creativity into their projects.
Generation Creation was written to inspire creative types to make the most out of their potential:
The three authors of Generation Creation, Angela Natividad, Bill Green and Darryl Ohrt also decided to write Generation Creation in order to help inspire fellow creative types, like themselves, to make the most out of their creative potential. As throughout their careers the three creative writers, learned useful tips which they believe could help creative professionals thrive in their roles.
In Generation Creation each author gets to tackle a wide variety of common industry problems:
Each section of Generation Creation is split up into different sections which address unique industry problems. Which each author then gets to talk about solve.
So if you’re a creative professional or are simply in charge of managing a team of talented, creative professionals, it’s definitely well worth getting your hands on a copy of Generation Creation.