What was Pepsi Wordplay? Pepsi Wordplay was an innovative marketing campaign from the soft drink company Pepsi, which encouraged their fans to spread messages of positivity, while raising Pepsi’s brand awareness. To discover a few interesting facts about the Pepsi Wordplay campaign which was originally launched in 2010, simply continue reading. To learn everything that you need to know about the innovative, successful marketing campaign.
5 Fun facts about the Pepsi Wordplay marketing campaign:
Pepsi Wordplay featured a wide variety of marketing tools:
For example not only did the campaign use traditional TV ads in order to spread the campaign’s message but the campaign also featured innovative tools such as interactive banners, which online users would be able to interact with.
Pepsi attracted positive media attention for their innovative interactive banners:
As part of Pepsi’s award winning multi-faceted marketing campaign, the global giant produced interactive banners that would show up on websites, which would allow internet users to drag different positive words around their screen. Individuals could then select three of their favorite positive words, which they’d then be able to pop into the animated Pepsi cup. Which would then creative a positive Tweet which they could share with their Twitter followers. Some examples of some of the optimistic words which Twitter users could select from included the words love, positive and hope.
What was the idea behind the Pepsi Wordplay marketing campaign?
The Pepsi Wordplay campaign was designed around the premise that individuals could help create a better world by actively using positive, optimistic words in their everyday lives. Words such as hope. However it was also obvious that from a marketing stand point the brains behind the campaign also wanted to associate the soft drink brand Pepsi with a powerful positive message. Not only did the campaign ask individuals to spread positivity but it also indirectly asked individuals to talk about Pepsi as a brand with their friends, family members and social media followers, in a positive light.
As if individuals were willing to play along with Pepsi Wordplay’s fun, interactive tools, they’d also be willing to recommend Pepsi as a brand, to their friends, family members and followers.
Why did Pepsi create their Wordplay campaign?
In the age of social media obsession where the vast majority of individuals spend over an hour on their various social media platforms per day. Pepsi’s marketers knew that it would be a smart idea to try and create a viral marketing campaign, that would get people talking about their brand. Pepsi’s innovative marketers knew that if they were able to associate the Pepsi brand with a positive message that would gain traction, that they would be able to increase Pepsi’s market shares and in turn increase Pepsi’s profits.
What was the lasting effect of the Pepsi branded Wordplay campaign?
Pepsi Wordplay was such a successful marketing campaign that Pepsi continued to release marketing material in relation to the campaign for several years. Which is a testament to how influential and successful the Pepsi campaign was.