When you are having website designed you may have heard a lot of people using the expression UX with regards to how you create it. This UX stands for user experience and it is absolutely critical in making sure that you have a website which people are going to use and enjoy. The days people just don’t have enough patience when it comes to using a website and if yours doesn’t give them what they want, they will soon leave and get something better. Stephen Stapinski Andover is an expert in UX and he has been helping us out recently to find out what great UX looks like, so that you can implement it on your website, let’s take a look.
Fast Page Load
As mentioned in the introduction, these days there is just so many options for users that the idea of spending time on a website which isn’t loading just isn’t worth their time. If your pages take any longer than 3 seconds to load then you can anticipate a great loss in customers. Page load speeds are affected by the plugins and the media which you have on your site.
Tough to Navigate
Your users do not want to have to spend all of their time trying to work out where they are going on your site and that is exactly why the navigation has to be perfect. The key here is to make it as easy as possible for your visitors to bounce around the site, if you are able to do that then you can count on people spending a great deal more time on the site.
Colors and Fonts
The design is absolutely critical to the way that people receive your site and this comes down to the colors and fonts which you use as well. Believe it or not, the colors which you use on site will heavily dictate who uses the site and for how long. This is a critical component to marketing and designing the site and it will be essential that you have given plenty of thought to how the site looks on the eye.
Calls to Action
Calls to action are a great way to get people to sign up for newsletters and to give you their consent to email them. This in fact forms a critical aspect of email marketing. What so many site owners get wrong however is that they try to bombard the visitor with calls to action, which just look super spammy and will really turn off the visitor. The key is to be subtle and not to bother them with all manner of pop-us and the like.
Who Are You?
And finally what your users are really looking for here is to instantly know who you are, what you are about and what they can find on your site. The key is to make this as easy as possible for the visitor.
These are the key aspects of user experience.