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6 Reasons You Need a DBA to Succeed in a Post-COVID Business Environment

February 9, 2021

In a post-COVID landscape, the business world is set to get even more competitive than it is now. As firms struggle to adapt to a ‘new normal’ and reinstate their cash flow, employers are going to expect even more from their workers.

Furthermore, a slew of restructures and redundancies will mean that there’s tough competition in the job market. As a result, you’ll need to stand out from the crowd if you want to secure a promotion and progress your career. If you want to maximise your professional success, take a look at these six reasons you need a Doctor of Business Administration degree:

1. Wide Application

A DBA degree can enhance your career, regardless of what industry you work in. The skills you’ll gain while studying for a doctorate are highly transferable, which means any employer will recognise the value of a Doctor of Business Administration qualification. While undertaking research, for example, you’ll showcase your decision-making capabilities, analytical skills and self-motivation. These traits are highly coveted in the business world and will highlight your willingness to learn and dedication to your career.

2. Specialised Knowledge

Although a DBA has wide application in terms of the transferable skills it helps you to develop, it also gives you the opportunity to specialise in a particular sub-sector or niche. Unlike most other advanced degrees, you can choose exactly what you want to focus on when completing an accredited Doctor of Business Administration online with Aston University. With the chance to submit your own, custom research proposal, you’ll have the chance to focus your research and thesis on a subject that’s highly relevant to your industry. In addition to this, you can choose a research area that’s linked to your own areas of interest, which will enable you to develop your career in a way that’s likely to provide the most job satisfaction.

3. Beat the Competition

When you’re applying for top roles, you’re going to be compared to a number of highly qualified candidates, many of whom will also have advanced degrees. However, a DBA is typically regarded as the highest business degree, which will ensure your CV catches the eye of potential employers. When you’re competing against candidates with MBAs or even PhDs, having a Doctor of Business Administration degree will set you apart from the rest and ensure you can stand out from the crowd in a flooded job market.

4. Increased Value

Businesses always want their employees to deliver value, but employers will want to see an even higher return on their investment in a post-COVID economy. As companies look for innovative ways to rebuilt and adapt to a new environment, having a DBA will ensure you’re able to deliver the increased value that’s in high demand. You may choose to research a topic like strategic decision-making, retail innovations or consumer behaviour, for example. Alternatively, your thesis may focus on a more sector-specific hypothesis or a subject that aligns with a niche area of your industry.

As you can see, the content of your DBA can be aligned to your career goals and the issues your sector is facing. This gives you the opportunity to demonstrate the value you’ll bring to your future employers and makes you a standout candidate in the eyes of recruiters.

5. Data-Driven Thinking

Data-driven decision-making has become a hot topic in recent years, and it’s easy to see why. As artificial intelligence and Big Data coincide to enable businesses to process, analyse and use large volumes of information, commercial organisations can make decisions that are informed and verified by indisputable data. This enhances the outcome of the decision-making process and allows business leaders to make better decisions.

Throughout your DBA study, you’ll be demonstrating your ability to pull relevant data from a variety of sources and use it to inform your analysis. This data-driven thinking is extremely valuable in a business environment, particularly if you want to secure a role in the C-suite. When you’re tasked with leading a department or organisation, you need to be able to identify relevant data and use it to make strategy business decisions and a DBA degree highlights your ability to do just that.

6. Enhance Your Professional Reputation

Successfully completing a DBA programme can enhance your career in a variety of ways, but the impact it has on your professional reputation is unrivalled. As well as the prowess you’ll gain simply from having a DBA, you will also be able to explore opportunities within the academic world while retaining your role in business.

You may decide to publish academic papers in highly regarded business journals or to author books, for example. Similarly, you can take your place on the speaker circuit and attend top industry events. You may even want to become a guest or part-time professor and help others to achieve their academic and professional goals.

These additional opportunities complement the increased career options you’ll have once you have successfully completed your DBA and enable you to craft an interesting and challenging role that establishes you as an industry leader.

Choosing the Right DBA Programme

With so many benefits associated with a DBA degree, it’s easy to see why it’s such a coveted and highly respected qualification. However, it’s important to choose the right DBA programme if you want to maximise the value of your qualification. Choosing a programme from an accredited business school will ensure your doctorate is recognised and respected by top employers, for example.

Additionally, the programme structure you choose will have an impact on your subsequent success and enjoyment of the course. As most DBA students continue to work in demanding roles while studying, it’s important to ensure that the programme you choose offers flexibility and the opportunity to control your own schedule, so that you can combine your professional responsibilities with your academic pursuits.

By taking the time to find the right programme for you, you can maximise your success and ensure that your DBA qualification leads to the career you want and deserve.

To read more on topics like this, check out the Business category

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