The global beauty industry is valued at over $500 billion. New brands emerge every day, all with something new to offer.
Maybe it is time you start your own journey of disrupting the beauty industry with your dream product. In this guide, we’ll tell you everything you need to know when it comes to manufacturing your unique white label cosmetics brand. Keep reading!
What Are White Label Cosmetics?
White label cosmetics are generic cosmetics produced in inexpensive batches. They have specific formulations for different purposes such as face oils, hair masks, and lip gloss.
To make the product your own, there are tiers of customization. You can adjust certain ingredients or add your own scent to make a product that is uniquely yours.
Creating white label products offers fewer barriers to entry. There is less risk and cost associated as the product bases have been formulated, tested, and proven safe and effective. This also eliminates the greatest expense when embarking into the beauty industry which is research and development.
Steps to Developing Your Own Product
Creating a product is intimidating for inexperienced business owners creating DTC products in the cosmetics industry. Stringent regulations make things even more complex.
Luckily the team at BPI Labs is here to complete the process from ideation to distribution, hand in hand. Keep reading for a taste of the next steps.
The global beauty industry is set to hit $716 billion by 2025. It’s a very opportunistic industry. Despite the thousands of products that exist there are still unaddressed gaps.
In ideation you will determine your target market. This will play a hand in the entire decision-making process to follow.
This is the fun part of mixing your magic potion. By identifying your target market, it’s easier to determine what ingredients to include or avoid, and what kind of scent to use.
A white label cosmetic product does have a base formula so you’ll be working off of that one to add finishing touches. You might go through a couple of iterations before finalizing your product.
Once you’ve spent time testing your product it’s time to launch! This is the time to share with consumers what your product does.
You’ll create the packaging and brand messaging. Use social media, email marketing, and create a press release to share the news of your beauty product with your following and the beauty community.
It’s important to determine what services your manufacturer offers beyond production. In some cases, they hold your product and dropship it once orders are placed.
Breaking Into Beauty
The beauty industry is one of the most desirable industries to entrepreneurs and investors alike. Anyone can create a proprietary beauty product, it’s just about having a clear vision and a reliable manufacturer who creates products accurately and safely.
BPI Labs can help you create your white label cosmetics! For more entrepreneurial tips, keep reading our blog!