When you think about law firms you wouldn’t really associated them with having to put together a strong marketing strategy. In recent months however we have seen the likes of those at Law Offices of Dr Bruce. G Fagel & Associates and many more, invest in digital marketing plans as they seek to bring in clients. Now there are of course law firms out there which do not need this level of marketing to bring in clients, because of their reputation and long term standing. Unfortunately however things have changed in so many areas, and this is why we are seeing a large number of law firms look to double down on their marketing efforts.
Law firms are in the position which they are as custodians and representatives of the law and the legal process. Beyond this however we cannot forget the fact that they are after all still businesses. Many think that this side of a law firm is crude but the reality is that if they are not able to make money then they would never be able to represent anyone at all. Once we accept and understand that a law firm is in fact still a business, it is much easier to see why they would need to market themselves.
Something which we absolutely cannot avoid is that the last 12 months has been incredibly tough on just about every business around the world, law firms included. For such a long time the court process was stopped after the pandemic and many law firms lost clients and potential cases because of this. Now what many are looking at is a backlog, and this means that there are many clients up for grabs. Law Firms must now seek to find ways of bringing in these clients and that is why they are marketing to give themselves a chance.
Another trend which we have seen over recent years is that law firms are becoming more abundant, and smaller in size. This has lead to some fierce competition in many areas across the country and each of those firms need to do whatever they can to stand out. Many lawyers jumped ship from big firms and went alone, and that is what has created the new environment. The more competition that there is for clients, the more that each firm has to do in order to become top dog. This again is why so many of them are now looking at investing in marketing so that they can try and step apart from the competition and get the most clients to enhance their reputation.
Marketing is a highly effective way of bringing in new clients, and even the likes of a law firm has to do whatever it takes to ensure that they put their name front and center. This plus the new climate is exactly why they are looking to invest.
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