The US digital advertising market is estimated at $460 billion and only expected to grow. That’s because digital marketing has become the key to success in the age of technology, meaning it’s important for any business.
If you’re looking for ways to market your HVAC business online and keep up with the current digital trends, you’re off to a good start. Knowing the value of digital advertising is the key to getting out there and boosting your customer base and visibility.
Here are the best digital marketing tips for your HVAC company.
1. Utilize SEO
Search Engine Optimization (SEO) is a collection of ways to get your company seen by Google and other search engines. That means you’ll appear further up on their listings, enticing more people to click on your site — and getting you seen in the first place.
For example, you can use keywords to match what people are searching on Google and ensure you’re hitting your target audience.
For more information, look at guides to HVAC SEO.
2. Make Your Website Mobile-Friendly
Because design is usually done on a computer, people tend to forget that many consumers are actually looking for services from their phone.
If they come across your website and it’s hard to navigate or unreadable, they’re likely to click off.
For this reason, you should make sure that your website works well on mobile.
3. Use Images and Videos
A block of text is boring. The best HVAC marketing will use images and videos on their site to display information as well as text.
For example, you could use videos to display how equipment works or show how a particular common problem gets fixed. You could even use a video to demonstrate why you’re a great choice of HVAC business.
4. Have a Social Media Presence
It’s not just your website that you need to think about it. Having a social media presence can be crucial for a few reasons:
- It gives people a way to contact you
- It’s a good platform for seeking feedback
- You can interact with users and keep them coming back
You don’t need to have every social media platform possible. Think about what your target audience uses most and stick with that.
5. Create an Email List
Creating an email list that people can sign up for is key to a digital marketing plan, as it keeps people up to date with the company and ensures they won’t forget about you.
Just make sure not to spam them with too many emails, or it may have the opposite effect.
6. Keep Evolving
Technology and therefore digital marketing is ever-evolving. Make sure you stay on top of the trends and keep up, adjusting your SEO and your website as you grow.
This ensures you’ll never fall behind.
Follow These Digital Marketing Tips
Following these digital marketing tips ensures you keep your HVAC company relevant and visible on the web, which is where most people go to look for services. Never underestimate the power of online advertising.
For more marketing and business tips and advice, check out the rest of our blog.