If you’re a small business owner, standing out from the competition can be a challenge. Many companies fail to do that, causing half of all businesses to go under within their first five years.
Those that survive often do so through innovative marketing. And in the 21st century, that means using social media, especially Instagram marketing.
To help hammer home the business benefits of using Instagram, we’ve put together this guide. By the time you finish reading, you’ll have a clear idea of how the Meta-owned platform can help take your company to the next level.
Read on to learn more.
Instagram is a low-cost yet effective way to increase brand awareness. As the platform is image-based, it allows customers to easily learn about your company’s products and services.
Of course, you need to produce high-quality content to ensure that people actually view your posts. Sometimes, all it takes to get noticed is 10 free Instagram likes to get the ball rolling!
Increased Web Traffic
Most people active online have some presence on social media. Given that reality, it shouldn’t come as a surprise that many small business owners who turn to Instagram marketing also observe an increase in web traffic.
Besides increasing the odds that someone will purchase your product or service, more web traffic also helps with SEO. When Google sees that your site is popular, its algorithm helps boost your site’s position on the search engine.
Would you be willing to buy from a company with little to no online presence? Most people wouldn’t.
On the other hand, providing people with your business information on social media makes it easy for them to learn everything they want to know. This improves brand legitimacy, increasing the chances of people shopping from your company.
Are you struggling to learn what types of customers your business is attracting? Social media analytics make it easy to find that out.
Through Instagram analytics, you can learn about your customers’ age, gender, interests, and general preferences. That audience insight then makes appealing to them in the future easier!
While your website needs to be up to snuff, most of the time, more web traffic and company interest lead to more sales. Just make sure that once people arrive at your site, they know where to go to purchase your product or service.
Many companies are now also offering their products or services directly on Instagram. This makes it even easier for people to shop with your business, further increasing sales and netting you additional profit.
Enjoy All the Benefits of Instagram Marketing
If you’re a small business owner, Instagram marketing might give your business the leg up it needs to thrive. Start exploring it today to enjoy all the benefits mentioned in this guide.
Are you looking to learn more about the marketing industry? If you are, make sure to check out the rest of our site for more great content.